Notes on hospitality commercial intelligence
FoundersHow Hotels Should Measure Lost DemandA practical framework for measuring qualified hotel inquiries across phone, email, chat, forms, and RFPs, including outcomes and reasons demand did not convert.July 31, 20267 minutes
FoundersGoogle UCP for Lodging: From AI Recommendation to AI ReservationGoogle's UCP for Lodging will bring hotel booking into AI Mode. Learn how it differs from Hotel Center and what hotels should prepare for now.July 28, 20267 minutes
HoteliersHow to Measure Hotel Visibility in ChatGPT, Google AI Overviews, and PerplexityA practical framework for measuring hotel visibility across ChatGPT, Google AI Overviews, and Perplexity using repeated prompts, citations, and honest uncertainty.July 27, 20268 minutes
HoteliersAI Can Read Your Hotel. Can Your Hotel Read Its Demand?Making your hotel legible to AI improves discovery. It cannot tell your team what guests asked, why they hesitated, or why they booked. You need both.July 21, 20265 minutes
HoteliersYour Guests Already Told You What AI Needs to KnowHotel calls, emails, chats, and lost inquiries reveal what guests value, what they cannot find, and what your commercial team should fix or publish.July 21, 20266 minutes
FoundersAI Visibility Shows Who Mentions Your Hotel. It Cannot Show Who Booked.AI visibility shows how a hotel appears in public models. The more valuable commercial question is which real guests asked and booked.July 17, 20264 minutes
HoteliersYour Hotel Can Win Its Comp Set and Still Be Invisible to AI TravelersA hotel can lead its comp set and still be absent from regional AI discovery. The useful view compares three different denominators.July 15, 20267 minutes
HoteliersWhy One AI Search Cannot Measure Your Hotel's VisibilityOne AI response is not a hotel visibility benchmark. Reliable measurement requires repeated prompts, distributions, and honest uncertainty.July 13, 20266 minutes
HoteliersReduce OTA Commission by Capturing the Direct Bookings You're Already LosingOTA commissions cost hotels ~15-25% per booking. Here's how commercial teams shift the mix toward direct — and the demand signal most teams never see.July 10, 20265 minutes
HoteliersRMS vs PMS vs Commercial Intelligence: What Each Hotel System Actually DoesRMS, PMS, and commercial intelligence do three different jobs. Here's what each hotel system tracks: who booked, who's staying, and who asked.June 23, 20265 minutes
HoteliersStart With The Front OfficeIf you are a hotelier working on your AI strategy, I will save you months of deliberation. Start with the front office.June 19, 20265 minutes
HoteliersThe Evidence Your Commercial Team Is Not Looking AtThe best revenue managers do not panic when pickup softens. They go looking. The problem is they are working with an incomplete evidence set — and the missing evidence is sitting in a place most teams are not looking.June 7, 20265 minutes
HoteliersFive Signals Most Hotels Miss Until It Is Too LateThe behavioral signals, the guest communications, the patterns buried in interactions that never make it to the commercial team's desk. Here are five of the most consequential ones.June 6, 20266 minutes
FoundersWe Didn't Choose Hospitality. It Chose Us.How Alexandros and I went from Columbia's rowing team and a YC pivot to hand-delivering 450 macarons to our first hotels — and into hospitality for good.June 1, 20265 minutes
HoteliersWhy Your Hotel's Commercial Team Needs a WorkspaceYour hotel's commercial team is flying blind. Here is why the current hotel software stack leaves commercial teams without a dedicated workspace — and what that costs.May 26, 20265 minutes
HoteliersWhat Is a Hospitality Commercial Intelligence Platform?A new category is emerging in hotel technology, built not for the guest experience but for the commercial team. Here's what it is, what problem it solves, and why it's becoming a priority for portfolio operators.May 23, 20264 minutes
HoteliersWhy Hospitality?Hotels are full of signals. Anana helps teams finally see them.May 18, 20264 minutes